articles Mar 03, 2020

Hi. This is Dave Kats with Therapist Consultants and I have a tip for you.

One of the things you can do to stay active on the Internet is to write articles and put them on your website. What's the difference between somebody that six months ago was in practice, and went out of business and their Internet is still up there, the website's still up, and you, who six months ago were in business, are still in business but you haven't done anything with your website? How does the search engine even know that you're still in business? One of the ways you do it is by having articles posted on your website. I'd say about every two weeks. If you can put an article on your website about every two weeks, that's enough. The good news is the articles can be very short. I'm telling you that an article can be one paragraph. It is nice to be two or three paragraphs, but if it's just one paragraph, that's good. It doesn't necessarily have to be about your specialty. It can be about anything...

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Multiply Yourself With Group Sessions

income Feb 25, 2020

Hi, I'm Dave Kats with Therapist Consultants and I have a tip for you.

Therapists are a unique group when it comes to healthcare professionals because therapists bill predominantly only by time. In other words, if you spend so much time with a patient, you bill out a certain code. Other healthcare professionals can bill by the service. If they do a service, regardless of how long it takes, they can charge for that code.
Now, that means that once you're full, you're full. In other words, you don't have any more time in the day. You can't improve your income if you're doing time services, but maybe that's not true. Let's think about that. What would happen if you started doing several group sessions during the week? Let me give you an example. If you had six couples come and pay you $50 to be in a one-hour group session on marriage counseling, that would be $300 compared to just $150 if you saw just one person.
One of the ways you can multiply yourself, and I think you should think...

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Get 50% Down When Scheduling

office procedures Feb 18, 2020

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

One of the things you can do to get new patients to show up after they make the appointment is to ask them to put 50% down to hold the appointment. That may sound strange if you've never done it before, but lots of therapists are doing it. When a patient calls in, they ask for an appointment you say, "Okay. I have a time available today because I've had a cancellation this afternoon, or I have an appointment on Friday. Which do you prefer?" They say, "I'll take today." You say, "Okay. I'll put you down for four 'o clock today then, however in order to hold that appointment I ask that you put 50% down so you'll need to put $75 down. Which credit card would you like to put that on?" They give you the credit card. Now I don't care if you run their credit card or not, actually we suggest that you hold that credit card and not run it unless they don't show up and then, run the whole amount when they do show up...

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Laying Money Aside For Taxes

taxes Feb 11, 2020

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

One of the things you can do to keep from looking like a deer in headlights on April 15 is to lay money aside for your taxes. So many times comes about April 15, and all of a sudden we realize we owe some money. To avoid that, you have to put money away ahead of time, and this is how I suggest you do it. Go to your bank and tell them, "Every deposit I make, I want you to take 10% out and put it in a separate account." That account will be called your tax account.
By the way, I wouldn't even put that tax account in my portfolio. When I look from my banking online, I'd see all my banking accounts, my checking accounts, savings accounts. I wouldn't even put that tax account on your portfolio, that way you never have a tendency to want to spend it. Comes April 15, you simply pull out the money you need, and go merrily on your way. Why don't you think about starting right now to start saving 10% out of everything...

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Practicing Old or New Style

articles Feb 04, 2020

This is Dave Kats with Therapist Consultants and I have a tip for you, and I have a question for you.

Are you practicing in the old style, or are you practicing in a new style? See, the old style was this. You have one patient. You see them for one hour, one time a week, but the new sessions go like this. You have a patient. You may see them two hours during the day and you see them once a week. You see them for twice as long. You charge twice as much, and they get twice as much as care as they would have gotten originally.
I think dual sessions are a great way to improve your practice and to give the patients a lot better care. When I think about it, some of the marriages that are under stress, they need more than 45 or 55 minutes a week. They need a couple hours to really get into the depth of things that they need. I know lots of therapists that don't accept marriage counseling patients unless they're going to do dual sessions.
It doesn't just have to be with marriage therapy. It...

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Are You HIPAA Compliant

hipaa Jan 28, 2020

Hi, this is David Kats for Therapist Consultants, and I have a tip for you.

Everybody has to be HIPAA compliant. When I give seminars, sometimes I'm amazed and sometimes terrified at how many therapists don't have good HIPAA compliance. I want to talk to you about four forms that are very basic that'll help you gain HIPAA compliance. Now they won't assure HIPAA compliance, but they'll help you gain HIPAA compliance.
The first one is the use of a single-page form, and that is the acknowledgement of receipt of privacy practices. That's the first form you hand them when they walk in the door, they fill out that HIPAA form, and I'm sure that most all of you are doing that, but if there's somebody listening to this is not having them fill out a HIPAA form on the first day, you are absolutely not HIPAA compliant so you've got to do it immediately.
Now when they filled out that first form, the acknowledgement of receipt of privacy practices, it says that they acknowledge that you gave them...

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What's Hot on the Internet Right Now

marketing Jan 21, 2020

Hi, this is David Kats for Therapist Consultants and I have a tip for you.

You know what's hot on the Internet right now? Well, it's probably not what was hot on the Internet a year ago and it's probably not what's going to be hot on the Internet in a year, but right now what's hot on the Internet is this, advertising on Google is very important.
If you want to build your practice, you probably want to spend between $100 and $300 advertising on Google. It's extremely easy to do. You can get about anybody to help you if you don't know how. The second thing that's real hot right now is Facebook.
Facebook is hot because you can do posts and you can boost those posts, which means you pay Facebook to show it to more people and you can do actual ads on Facebook, where you'd use your ads manager's program. Then the hot one that's new on the scene, there's a couple of new ones on the scene. One is Instagram. Instagram is a hot new area to advertise and to be seen on.
Facebook owns Instagram....

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Moving to Cash

income profit Jan 14, 2020

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

I noticed that many therapists go through a certain progression. When they first get into practice, they're not on any insurance panels, so they start as a cash practitioner. Sometimes they start at a lower price. After a while, they say, "I'm missing a lot of new patients because I'm not on the insurance panels." They get on some or all of the insurance panels that they can get on and they take insurance for a period of time.
After that, they say, "I'm not getting paid very much by the insurance. I think I should go back to cash." They go back to a cash practice. Sometimes slowly over a period of time and sometimes all at once, but that's the cycle. Cash, insurance, cash. Now, you can get fixated in any area. For instance, you can stay cash and low cost or you can stay insurance through the rest of your life, but most people would like to be on a cash practice where they have plenty of new patients and...

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Getting Reviews

marketing Jan 07, 2020

 Hi, I'm Dave Kats with Therapist Consultants and I have a tip for you.

I will never forget when I was a young man learning about the internet, I did all the things my coach told me to have a good internet presence and yet I wasn't number one in our area. I said to him, "Why am I not number one? I've done everything that you told me to do." He said, "Well, Dave, it's very hard to get to the top unless you have enough reviews." That message stayed with me forever.
If you find that you're not at the top of your internet game and you need to have more new patients so you need a better internet presence, one of the best things you can do for yourself is simply get reviews. Now, you have to get reviews on different places. You can get reviews on Google, of course, and then Bing and Yahoo. You can get them on, even on Angie's List and Healthgrades so you can have reviews in a lot of different places.
They say that the sweet spot for Google is between 12 and 15 reviews. If you...

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Vision 2020

motivation Dec 31, 2019

Hi, this is David Kats with Therapist Consultants, and I have a tip for you.

As we go into year 2020, it's important that we go in with a clear vision and here's why. You will never grow bigger than your biggest vision. If your vision right now is to do the same thing as you did last year, that's probably what you'll do. If you can create a bigger vision and say, "I want to be 50% bigger than I was last year," chances are you'll grow 50% during the year because your vision dictates your goals, your goals dictate your action plans, and your action plans dictate your results.
Before we go into 2020, I suggest you sit down and try to expand your vision because a mind stretched by a new idea will never return to its original size. Sit down tonight while you have an opportunity, and have a big vision. Get a big vision. Say, "What can I do in my biggest vision for year 2020?" I think if you expand your vision, you'll naturally expand your practice.

This is David Kats. Thanks for...

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