Hi, this is Dave Kats for Therapist Consultants and I have a tip for you.

So many times we hear that you have to not only have a website, but you have to have your website optimized. How do you optimize your website? Here are probably the four major ways to optimize your website.
Number one is, make sure that all your titles and subtitles have something substantive in them for the search engines. Let me give you an example. Years ago, I did websites just for some of our clients just for fun, and I did about 25 websites and a lot of times I'd put there on the homepage something warm and inviting like this, "Welcome to our website, I think you're going to like what you see."
That felt warm and inviting for a therapist's office, but to a search engine like Google, that told them absolutely nothing. It was a worthless first-page title. If I would have said, "Providing couples counseling to Denton, Texas for the last 12 years", then the search engine would have saw that I was a counselor,...

Hi, this is Dave Kats for Therapist Consultants and I have a tip for you.

Everybody knows that they should have a website and pretty much every therapist now has a website, but some therapist websites are what I call cyberspace junk. They're floating around in cyberspace and nobody ever sees them; nobody ever goes to your website unless you direct them. They aren't going to find it by searching on the Internet because your website is not optimized. It's important to have a website. It's important to have a nice design on your website. It is far more important to have your website optimized so that it shows up when people are searching for you. Now, how do you optimize your website? One of the things you do to optimize your website is to make sure that your titles and subtitles on each page say something about counseling in your area, or your areas of expertise, and the area that you practice in. Let me give you an example. I used to put together a website that I thought was a nice...