Optimized Website

marketing website Apr 30, 2019
 

Hi, this is Dave Kats for Therapist Consultants and I have a tip for you.

Everybody knows that they should have a website and pretty much every therapist now has a website, but some therapist websites are what I call cyberspace junk. They're floating around in cyberspace and nobody ever sees them; nobody ever goes to your website unless you direct them. They aren't going to find it by searching on the Internet because your website is not optimized. It's important to have a website. It's important to have a nice design on your website. It is far more important to have your website optimized so that it shows up when people are searching for you. Now, how do you optimize your website? One of the things you do to optimize your website is to make sure that your titles and subtitles on each page say something about counseling in your area, or your areas of expertise, and the area that you practice in. Let me give you an example. I used to put together a website that I thought was a nice...

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