Good Internet Presence

marketing Sep 03, 2019
 

Hi, this Dave Kats with Therapist Consultants, and I have a tip for you.

You know right now the best way to get new patients is by having a good Internet presence. Now, what does it mean to have a good Internet presence? Well, most therapists don't have a real good idea or have a real good handle on this, and so I say to them, "Do you have a good Internet presence?" They say, "Well, I have a website, and I think I might be on Google," but here's what you really have to do to have a good Internet presence.

First of all, you have to be listed on the professional referral directories. I'm sure almost everybody has done this, but if you aren't listed on Psychology Today, you're really missing out on a big load of new patients. The second thing you have to do is you have to be listed on every search engine, so you have to be listed on Google, Bing, Yelp, and Yahoo.

Now, when I say listed on them, you have to go there. Just type in Google for business, and it'll say, "Can we advertise...

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Reviews

marketing May 28, 2019
 

This is Dave Kats with Therapist Consultants and I have a tip for you.

One of the ways you are going to get noticed on the internet is to have reviews. Now it used to be reviews were hard to get and when I talk to therapists they say, "We can't have patients leave reviews." It is okay for the patient to leave reviews but you can't ask for the review. You shouldn't ask them because it is unethical to ask them to leave a testimony. You can have your colleagues leave reviews. You can have your family leave reviews. You can have your friends write reviews and it's gotten much easier in the last six months. It used to be that you had to go to a desktop computer to leave a review, but now you can leave a review on your mobile phone. If you have an android phone it automatically comes loaded with Google Maps and if you have Google Maps you can leave a review for the therapist right from your mobile phone. It is very easy to do. Just look up the therapist's website and it will say write a...

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Optimized Website

marketing website Apr 30, 2019
 

Hi, this is Dave Kats for Therapist Consultants and I have a tip for you.

Everybody knows that they should have a website and pretty much every therapist now has a website, but some therapist websites are what I call cyberspace junk. They're floating around in cyberspace and nobody ever sees them; nobody ever goes to your website unless you direct them. They aren't going to find it by searching on the Internet because your website is not optimized. It's important to have a website. It's important to have a nice design on your website. It is far more important to have your website optimized so that it shows up when people are searching for you. Now, how do you optimize your website? One of the things you do to optimize your website is to make sure that your titles and subtitles on each page say something about counseling in your area, or your areas of expertise, and the area that you practice in. Let me give you an example. I used to put together a website that I thought was a nice...

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Newsletter

marketing motivation Apr 23, 2019
 

This is Dave Kats of Therapist Consultants and I have a tip for you.

One of the best things you can do to keep your practice full is to put out a newsletter on a monthly basis. It doesn't have to be much of a newsletter. An 8 and a half by 11 sheet of paper with print on one side is enough. Email it to your patients each month. I have a therapist with an e-mail list of 200 people, mostly patients. She sends out a newsletter every month and she never sends out a newsletter that she doesn't get a new patient or reactivation of an old patient. So I'm saying putting out an electronic newsletter is very important because it costs you nothing. Make sure you have the permission to send people these newsletters and be absolutely sure that when you send them out, you don't accidentally expose their e-mail addresses to other people. That would be a violation. I had a therapist once that sent out newsletters to about a 175 people and it had all the other people's names and e-mails listed and...

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Referral Directories

marketing Apr 09, 2019
 

Hi, this is Dave Kats from Therapist Consultants and I have a tip for you.

One of the things you must do if you're a therapist is get on all the pertinent professional referral directories, and, of course, the granddaddy of them all is psychologytoday.com. If you're not already listed on psychologytoday.com, you're making a big mistake, you have to get on psychologytoday.com. Now, psychologytoday.com charges about $30, where the rest of them generally charge about $20, but the $30 is well worth it. Now, in case you don't know what a professional referral directory is, it's just a website where you can list yourself, and information about you, and then people can call you or go to your website from that professional referral directory. Here's what I would suggest you do. There are lots of good companies, there's Psychologytoday.com, there's goodtherapy.org, there's therapy tribe, therapy nation, find a Christian therapist, there's a lot of different ones that you can go to. I'll let...

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Getting Reviews

daily huddle marketing Apr 02, 2019
 

This is Dave Kats with Therapists Consultants, and I have a tip for you.

One of the best things you can do to improve your internet presence is very simple, and it's free. That's just getting people to review you, to give good reviews about you and your organization. Now, it's become easier than ever to give reviews. Right now, if you have an Android phone, you have Google Maps already downloaded. If you have Google Maps, you can look up your clinic, and then anybody that looks up your clinic can give a review. They'll give a five-star review. They just touch the fifth star, and they'll say, "What would you like to say?" and they'll say something good about you. They'll say, "Okay, this will be posted under your name." They say, "Fine. Post it." and the review is done. If you have an iPhone, you have to download Google Maps. Once you download Google Maps, you do exactly the same thing. Who can give you reviews? It's not professional, in most people's opinion, to have patients give...

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Articles

 

Hi. This is Dave Kats with Therapist Consultants and I have a tip for you.

One of the things you can do to stay active on the Internet is to write articles and put them on your website. What's the difference between somebody that six months ago was in practice, and went out of business and their Internet is still up there, the website's still up, and you, who six months ago were in business, are still in business but you haven't done anything with your website? How does the search engine even know that you're still in business? One of the ways you do it is by having articles posted on your website. I'd say about every two weeks. If you can put an article on your website about every two weeks, that's enough. The good news is the articles can be very short. I'm telling you that an article can be one paragraph. It is nice to be two or three paragraphs, but if it's just one paragraph, that's good. It doesn't necessarily have to be about your specialty. It can be about anything...

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Pay Per Click Advertising

 

Hi, this is Dave Kats with Therapist Consultants, and I have a tip for you.

Now, this tip isn't for everybody. We've been talking over about the last five weeks about how to have good internet presence. The last thing you want to talk about, I think you should consider pay-per-click advertising. I'll tell you that a lot of large offices in the therapy profession have pay-per-click advertising and it really pays for them. Now, what is pay-per-click advertising? Well, when you look on Google, when you search something on Google and it comes up, a lot of times, there's ads at the top of Google, or on Facebook, there'll be ads. Well, those are pay-per-click ads. Now, what does pay-per-click mean? It means that you put an ad on there, but you don't pay anything unless people click on it, and so you pay per click. Now, you can decide how much money to spend and you can spend as little as $100 a month. If you have a going concern and good practice, I would suggest that you consider...

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Your View of You

Hi, this is Dave Kats, for Therapist Consultants and I have a tip for you.

Have you ever thought of how you perceive yourself as a therapist? In other words, how good you feel about yourself as a therapist? How good a job you feel that you do? Well, I ran across an article that said that they're certain factors that determine how you feel about yourself as a therapist. Here they are, they were really six of them.

The first one was self-image. If you have a good self-image, you're going to think that you're a good therapist. If you have a bad self-image, you're going to think you're not so good a therapist. So that stands to reason.

The second one that was the size of your practice. If you have a large practice, if you have a successful practice, if you have a waiting list, naturally you think yourself a better therapist than the people that are struggling to get people to come in, and can't keep people under their care.

The third thing they talked about was having extra education....

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How Pts Perceive You

Hi, this is Dave Kats for Therapist Consultants, and I have a tip for you.

Have you ever wondered how your patients perceive you? How they see you as far as the value you play in their life? Well, there was an article written about how patients perceive their therapists, and there were seven things that made a difference in how the patients perceive you.

The first one is simply their need. If they have a problem that they desperately need help from, they see you as being much more important. For instance, if they desperately want to keep their marriage together, and you are helping them do that, then they see you as a very important part of their life. The second one was their personality. For instance, if they have a personality disorder of some kind, they may not see you as important as they could. The third one I thought was very interesting, it was your presentation. How you present yourself, how professional you look, how professional you act, the way you dress, and things...

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