marketing podcast Jul 26, 2021

Hi, this is Dave Kats with Therapist Consultants. I have a tip for you. Do you know what's hot right now on the internet? Different things are hot at different times. 20 years ago, a website was hot. When we started this company, 50% of therapists did not even have a website. Now, of course, everybody has a website. Then Google, became wildly popular to advertise on Google. Then the next step was Facebook, became wildly popular to advertise on Facebook.

You know what's hot right now? Podcasts are becoming a hot thing. You should learn how to do podcasts. Podcasts are really nothing more than you, and you usually have a guest. You visit together, you record it and you release it to the internet. Now, there are different places where you can release your podcast. The first one, you can use Apple podcasts. That's a place where you can get it seen. Then you can use Spotify. That's a big one. Also, there's one called Podbean. Podbean, P-O-D-B-E-A-N, is a group that will-- If you give them your podcast, they'll put it on Google and almost everywhere else.

You need to know those three names and then you need to start a podcast. Remember, for it to be successful, you have to do at the same time every week without fail, because people like to see that routine. If you're really into building your practice and you want to get good community presence and good internet presence, why don't you think about starting your own podcast? This is Dave Kats. Thanks for listening.

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