Are you blogging? Blogging on your website is necessary.
This keeps your website fresh and updated and keeps your business refreshed on the search engines. Come to think of it, when did you blog last? If it’s been less than 10 days, good for you. You need to do it probably at least once a week and even more often if you want to. Put it on your website. Once you’ve posted it, go in and copy the URL address. Then go to your other social communities that you already have profiles on and paste that URL address and post it on that site. That way when people Google you or Google the keywords that you have in those articles, it will come up right away. Having a profile in social communities such as LinkedIn, Facebook and Twitter is all really good, but everything is going much farther now. Bookmarking, creating your own YouTube video and posting in content sites are a great way to get your brand and your name out there today.
While only some of this is needed to be known...
Dr. David Kats: Hi, this is Dr. David Kats and Dr. Michael Perusich and we have a
video tip for you. One of the things that's hot right now, as far as getting new
patients, it is doing Facebook Live. Facebook Live is a very simple thing to do. In
fact, if we tell you how to do it, you can probably do one this afternoon. We have
clients that do Facebook Live meetings and get one or two new patients off it every
time. This is basically what you got to do.
You just go to Facebook and it says whats on your mind, you remember that. You
click on that and down below, you'll see four or five little decals. One of them has a
picture of a man with sound waves around it. Just click on that, tell them if you want
it to be private or if you want it to be public, and then hit the go button. It counts
down from three, two, one and you're doing it.
Dr. Michael Perusich: You're live.
Dr. David: Yes and you're live.
Dr. Michael: All you have to do is just spend a little bit, just talking about your office,
Dr. Dave Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich and we have a video tip for you. One of the things you have to get good at is using Facebook. There's a lot of different ways you can use Facebook. One of the ways is simply to get people to share with you, to like you.
Dr. Michael Perusich: That's right. Like, Share and comment. Like, Share and comment. That's what you need people to do. You put something out on your Facebook page, you want people to like it, you want them to share it, you want them to comment on it. That's how your message gets spread through the Facebook community.
Dr. Kats: Yes, that's right. We have a client and this client does consulting with me and she has about 400 people on her Facebook list. Anytime she wants a new patient, she just puts some information out on her Facebook page and it generates two or three new patients every single time. You got to get to that critical mass. She has 400, she's trying to get to 800. You got to start...
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