Hi, this is Dave Kats, with Therapist Consultants, and I have a tip for you. You want to know who the busiest therapists are in our organization? Those therapists that have a niche and that work in their niche. Now, when you first start in practice, you take about anybody that walks as long as you know that you can help them, but as you get farther into your practice, you get more about thinking about being a specialist and specializing in something or having a niche.

Now, there are broad niches, like probably the broadest niche that I know of is couples counseling. It's a good niche and a lot of therapists are in couples counseling, and it's a good thing to do. There's some sub niches under that, like couples counseling of those people that have had affairs and divorce counseling is another one that would be a subcategory under that, but the biggest niche is marriage or couples relationships. Then there are smaller and smaller niches and a lot of times you have to pick your niche...

This time of the year is a good time to think about converting to either all cash or more cash in your practice. You see, here's what usually happens. People start out in the profession and then they go into private practice then say, "Well, I'm not on any insurance panel so I got to be cash. They have cash and I usually charge a little price." Then after a while, they say, "Wow, I'm turning a lot of people away because I don't have insurance." So, they join a bunch of insurance panels.

Then after a while, they say, "Well, people that are cash practitioners are making a lot more than I am. I'm getting paid an average of $70 a session. They're getting paid an average of $120 a session. I should go more toward cash." Eventually, you have a lot of people go to all cash or mostly cash. I want to talk to you about how to do that. First of all, I would suggest that you look at your low payers. Any EAPs that are low payers, any insurance companies that are low payers and decide which ones...

Hi, this is Dave Kats with Therapist Consultants, and I have a tip for you.

Now, this tip isn't for everybody. We've been talking over about the last five weeks about how to have good internet presence. The last thing you want to talk about, I think you should consider pay-per-click advertising. I'll tell you that a lot of large offices in the therapy profession have pay-per-click advertising and it really pays for them. Now, what is pay-per-click advertising? Well, when you look on Google, when you search something on Google and it comes up, a lot of times, there's ads at the top of Google, or on Facebook, there'll be ads. Well, those are pay-per-click ads. Now, what does pay-per-click mean? It means that you put an ad on there, but you don't pay anything unless people click on it, and so you pay per click. Now, you can decide how much money to spend and you can spend as little as $100 a month. If you have a going concern and good practice, I would suggest that you consider...