Deciding Your Practice Model

Uncategorized Dec 29, 2020
 

Hi, this is Dave Kats with Therapist Consultants, and I have a tip for you.

You have to decide, now that COVID-19 will come to an end sometime, you have to decide how you want to continue to practice. See, before COVID-19 everybody saw their patients pretty much face-to-face, but now with COVID-19, most people are doing tele-mental health. Well, as COVID-19 winds down, you're going to decide, "Do I want to go back to face-to-face or do I want to stay with tele-mental health or do I want to do a combination of each?" I would suggest that you do this, talk to your patient, and see which way they prefer it, because there are advantages to both ways.

Now, most therapists prefer to see people face-to-face. I've noticed this as COVID-19 has developed. We don't have statistics on it because it was too new, but I would say 20 to 30% of the therapists feel that they should be seeing people online, they want to see people online. The other 80% want to see people face-to-face when the...

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Marketing Closer to Home

Uncategorized Dec 22, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

They say behind every black cloud is a silver lining. COVID-19 was a black cloud, where is its silver lining? There are several silver linings. First of all, when you were just doing therapy in your office, you could only advertise and market and accept people within about 10 miles of your office. Now there are a few people that would drive 50 and 100 miles but very few. Most people were right around your office.

Now that you're doing tele-mental health, the truth is you can talk, advertise and market and accept anybody in the state or any state you're licensed in and so that's a real advantage. Here's the disadvantage in the advantage. A lot of our therapists said, "Now that I'm doing tele-mental health, I'm going to advertise over the whole state, let's say the whole state of Florida, as opposed to just Orlando." They spent $500 to advertise in Orlando, COVID happened, they went online, they did $500...

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Doing a better job of Collections

Uncategorized Dec 15, 2020
 

Hi, this is Dave Kats, therapist consultants and I have a tip for you.

The last few weeks, we've been talking about how to build your practice, we said there's only four major ways, get more new patients, see more patient visits, provide more services, or do a good a better job in collections. Today, I want to talk about the last one doing a better job in collections. Every month, if you're especially if you're an insurance practitioner, but even if you're a cash practitioner, you should go to your software and run aging of accounts. Now, an aging of accounts is simply a report that tells you who owes you money, and how long they have owed that money to you.

If you look at that, and then you have only two or three decisions you can make, you can either resubmit it to the insurance company if you file insurance, or you can write it off, or you can send the patient the remainder of the bill, but you can't let time go on too long before you run an aging of accounts. I got a funny...

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Services to Build Your Practice

Uncategorized Dec 08, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

The last three weeks, we've been talking about how to build your practice. We said there's only four ways, get more new patients, see more patient visits, provide more services, or do a better job in collections, and today, I want to talk about services. You can really increase your services by doing these two things. Number one, do assessments on people. When your patients come in, if you took a written instrument, and did an assessment on them, and charge them just as little as $125 that they would pay themselves in most cases, the test itself, the instrument itself probably only cost you $25, so you'd have $100 profit.

Now, if you see 10 new patients, that means you're going to have $1,000 extra profit every month, just because you're doing assessments, and they help the patients and they help them therapists tremendously. The first place I would look is in doing better or more assessments. The second...

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Increasing Patient Visits

Uncategorized Dec 01, 2020
 

Hi, I'm Dave Kats therapist, consultant. I have a tip for you.

The last few weeks we've been talking about how to build your practice. We said there's only four ways to build your practice. You got to get more new patients, you got to get more patient visits, you got to provide more for services and you got to do better job on collections. Any one of those will build your practice. Today we're going to talk about how to increase your patient visits.

The first thing is to simply schedule more if you're not scheduling enough. Some therapists don't schedule enough visits. Most get therapists for the average condition schedule about 18 visits. If you're only scheduling four visits, naturally, you won't be doing as much as far as patient visits are concerned. It's like the old vaudeville joke and said, "Doctor, it hurts when I do this," and the doctor says, "Well, then don't do it." You want to see more patients then schedule more visits, that kind of thing. Only do that, of course, if...

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Getting More New Patients

Uncategorized Nov 24, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

We talked last week, that there was only four ways to build your practice and that is get more new patients, get more patient visits, provide more services or do a better job with collections. Today, I'd like to talk to you about number one, and that is getting more new patients. Now, we're careful not to promote any product. I doubt that most of you know even what we do for a living or what we provide for therapists, how we do our coaching with therapists or anything like that, because we want to make it strictly for you. We never go into that field of promoting ourselves.

In this case, this one week, I'm going to promote ourselves because we're going to talk about how to get new patients. I think the best way to get new patients is by having an online presence. As you know, more and more and more, your patients are coming from the internet. It's going to continue as far as into the future as we can see. We...

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4 Ways to Build Your Practice

Uncategorized Nov 17, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

Did you know there are only four ways to build your practice? That's right, just four ways. Everything else you do doesn't make a difference or is a subcategory of one of these four ways. Here are the four ways. You can get more new patients, you can do more patient visits, you can provide more services to the patients, or you can collect more and effectively.

Now, today, I want to talk about just briefly what each one of those entails, because we're going to talk about it in detail over the next four weeks. What would you do to get more new patients? I would say that I would use the internet because that's the hottest thing right now. They say, if you want to win the race it's best to ride the fastest horse, and right now the internet is the fastest horse. That's where you should be advertising.

How about increasing your patient visits? That's mainly office procedure. If you give them a good written report...

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Mega Trends

Uncategorized Nov 10, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

About four decades ago there was a book written entitled Megatrends. It was written by John Naisbitt and he predicted the major trends that were going to happen in the United States in the next years and decades.

Now, it's been 40 years and we look at his trends and his ideas, and they were almost all correct. He had one chapter named Electronic Cottaging, and Electronic Cottaging meant that people were going to stay home and not go to buildings to go to work downtown, but were going to stay home and do their work out of their home with the use of electronics like computers and things like that.

Now, that was a bold prediction because then the internet wasn't really set up like it was. You were paying for time by the minute on the internet, and facts weren't that reliable, and people wondered whether it was going to be true, but it became true and you're good witness to that. Then the fact that you right now...

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Looking Good On Camera

Uncategorized Nov 03, 2020
 

Hi, this is Dave Kats, therapist consultants and I have a tip for you.

If you're going to do a lot of tele-mental health, you've got to look good on the computer because it's hard to communicate with somebody if they have a bad image on the computer. I want to talk to you just a little bit about the simple things you can do to make yourself look good on the computer. The first thing is to make sure that the picture is level. So many times we see somebody shooting at an angle with the doorframe, instead of running like this runs up at an angle, make sure you have your camera level. The second thing I want you to do is make sure that the light is in front of you shining on you. You're not a harsh light, but just some soft light that's shining in front of you shining onto you.

Don't have much for background lighting at all because if you get a bright light behind you, it'll make you turn dark and they'll see just an image. Make sure your light is always in front of you. The third...

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Marketing During COVID-19

Uncategorized Oct 27, 2020
 

Hi, this is Dave Kats with Therapist Consultants and I have a tip for you.

They say for every action, there's an equal and opposite reaction and for every adverse thing that happens, there's opportunity in the same amount. What's the opportunity that we see when we talk about the COVID-19 pandemic that we're in? The answer is that it's an opportunity to market and be much more successful. Here's why. Right now the internet is exploding because everybody's staying at home at night, staying at home during the daytime, they're not going out to eat and they're on the computer or the TV day and night.

When is the best time to answer your phone? When it rings. When's the best time to advertise? When people are watching. Right now people are watching on every medium there is, they are exploding their computer, they're on the computer so much time. Why not advertise on the computer during this COVID-19 pandemic when you know that there are twice as many people on the internet as there were...

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