Hi, this is Dave Kats with Therapist Consultants, and I have a tip for you.
Now, this tip isn't for everybody. We've been talking over about the last five weeks about how to have good internet presence. The last thing you want to talk about, I think you should consider pay-per-click advertising. I'll tell you that a lot of large offices in the therapy profession have pay-per-click advertising and it really pays for them. Now, what is pay-per-click advertising? Well, when you look on Google, when you search something on Google and it comes up, a lot of times, there's ads at the top of Google, or on Facebook, there'll be ads. Well, those are pay-per-click ads. Now, what does pay-per-click mean? It means that you put an ad on there, but you don't pay anything unless people click on it, and so you pay per click. Now, you can decide how much money to spend and you can spend as little as $100 a month. If you have a going concern and good practice, I would suggest that you consider...
Hi, this is Dave Kats for Therapist Consultants and I have a tip for you.
I could tell you how to do good Facebook advertising but there is a guru that tells you for free. I like to do Facebook advertising and it draws in a lot of people but I'll tell you there's somebody on YouTube that does a wonderful job and his name is Miles Beckler, M-I-L-E-S B-E-C-K-L-E-R. You go to him and he has 70 videos on YouTube that tell you exactly what to do with Facebook.
He's very unpretentious. He gives you a lot of information. He could charge $4,000 for this program but he has elected to give it to you free. Go to his video that says Facebook advertising and you'll see exactly step by step how to do good Facebook advertising and how to put in the things in your advertisement that really make a difference.
This is Dave Kats. Thanks for listening.
Hi, this is Dave Kats, at Therapist Consultants and I have a tip for you.
There’s a right way and a wrong way to schedule patients as far as scripting is concerned. I'd like to go over the right type of script to use when scheduling a patient. Let's assume you're in a counseling session and your phone rings, and somebody leaves a voicemail that says we may need to come in as new patients. As soon as you have the opportunity, you call them back and you'll say, "Hi, this is Judy Lewis, the therapist that you called about getting in for some care. I have just a few minutes before my next patient. Can you tell me briefly what your situation is?" "Well, yes. My wife and I have been married for 26 years, but four years ago we lost our adult son. It’s made our marriage fall apart. We decided that we either have to call it quits or that we have to get some marriage counseling. So we were thinking about possibly getting marriage counseling.
Now, when they pause or if you break...
Hi, this is Dave Kats from Therapist Consultants and I have a tip for you.
Some people, some therapists have trouble collecting money. They have, what I call, a poverty complex, and I found the best thing to help you with a poverty complex is to have a set of scripts that you use when collecting money from the patient.
For instance, here's one script that we always use in our clinic. When the patient comes to the front-- if you haven't charged them before they go back, and they come up to the front. You say, "That will be $125 for today. Do you prefer to pay by cash, check, or credit card?" And then you just look down and let them decide. But always use that, "Do you want to pay by cash, check, or credit card?" Because then that gives them a choice of yes's. Yes, I'll pay cash, yes, I'll pay by credit card, or yes, I'll pay by check. Always use that one when they come to the front, "Your fee today was $125, do you want to pay that by cash, check, or credit card?"
Of course, once...
Hi, this is Dave Kats, for Therapist Consultants and I have a tip for you.
Have you ever thought of how you perceive yourself as a therapist? In other words, how good you feel about yourself as a therapist? How good a job you feel that you do? Well, I ran across an article that said that they're certain factors that determine how you feel about yourself as a therapist. Here they are, they were really six of them.
The first one was self-image. If you have a good self-image, you're going to think that you're a good therapist. If you have a bad self-image, you're going to think you're not so good a therapist. So that stands to reason.
The second one that was the size of your practice. If you have a large practice, if you have a successful practice, if you have a waiting list, naturally you think yourself a better therapist than the people that are struggling to get people to come in, and can't keep people under their care.
The third thing they talked about was having extra education....
Hi, this is Dave Kats, a therapist consultant, and I have a tip for you.
Every so often, we have a therapist call in and say, "What can I do to produce more revenue other than just seeing patients and doing counseling?" And there's lots of things you can do. One thing that you can do that really help the patients is do assessments on all your patients.
Another thing you could do is provide product. For instance, if I was doing marriage counseling, or if I was a patient going to marriage counseling, or a client going to marriage counseling, and you gave me a set of six CD's to listen to, maybe, three to five times a week for six weeks, it would help me a lot more than just going to the counseling sessions. So, maybe, you should be selling products, then maybe you should be having group sessions. You can make more in group sessions than in individual sessions, by and large.
Then there are instances where you may meet with married couples, six hours in a week, maybe, three hours one...
This is Dave Kats, from Therapist Consultants and I have a tip for you.
You know, one of the most frequent questions we get in our consultancy is, “I’m thinking about hiring an associate," or, "I’m thinking about becoming an associate, what kind of split, what kind of percentage split is logical for a group practice?” No matter what I say there will be people that disagree with these percentages.
But I will tell you that it is very difficult to have a group practice and to provide a receptionist and to file insurance and do the other things you need to do for the office and make a profit if you don’t get at least 40% of the money that the therapist brings in. A normal split would be 60-40, where the therapist that does the counseling gets 60% and the office gets 40%. I will tell you that a lot of places even go 50-50.
I will also tell you that if you go 25-75 that you're not going to make any money and you will probably lose money at a group practice,...
Hi, this is Dave Kats for Therapist Consultants, and I have a tip for you.
Have you ever wondered how your patients perceive you? How they see you as far as the value you play in their life? Well, there was an article written about how patients perceive their therapists, and there were seven things that made a difference in how the patients perceive you.
The first one is simply their need. If they have a problem that they desperately need help from, they see you as being much more important. For instance, if they desperately want to keep their marriage together, and you are helping them do that, then they see you as a very important part of their life. The second one was their personality. For instance, if they have a personality disorder of some kind, they may not see you as important as they could. The third one I thought was very interesting, it was your presentation. How you present yourself, how professional you look, how professional you act, the way you dress, and things...
Hi, This is Dave Kats, at therapist consultant and I have a tip for you.
You know, every so often you're going to have to raise your prices to stay up with inflation and to just make more income as a therapist. How should you raise your prices? Well, we suggest that you raise your prices less frequently but more substantially when you do. The reason we say that is we feel that the only people that really complain about a price change are those people who have been through two or more price changes with you. If they start at $75 and then you went to $85 and now a hundred, now $125, they start to feel the pinch of the growth.
Whereas if you just have a patient and they started at $125 and you raise to $150, that's logical because you have to raise some time. Only those people through two or more raises are the most likely to be concerned or complain about you raising prices. Now, how should you go about raising prices? Well, about two or three weeks ahead of time, you should post...
Hi, this is Dave Kats, with Therapist Consultants and I have a tip for you.
You know I believe you I have a way that will make your new patients that schedule with you show up with great regularity. That is by asking them for 50% down to hold the appointment. Now that might sound like a bold thing but the first time I taught it, I had an audience of about 50 people and I said, “Is there is anybody in here that asks for 50% down?” Two middle aged ladies that were therapists raised their hand and they said, “We practice together,” and I said, “Do you ask for 50% down?” They said, “No, we just ask for it all down in advance.” So if you think 50% is a lot try all. When we schedule patients, after we schedule them for the time and the day then we say, “In order to hold that appointment, I ask you to put 50% down which will be $75. Which credit card would you like to put that on?”
Let me go over the script, it goes like this,...
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