Podcasts

marketing podcast Jul 26, 2021
 

Hi, this is Dave Kats with Therapist Consultants. I have a tip for you. Do you know what's hot right now on the internet? Different things are hot at different times. 20 years ago, a website was hot. When we started this company, 50% of therapists did not even have a website. Now, of course, everybody has a website. Then Google, became wildly popular to advertise on Google. Then the next step was Facebook, became wildly popular to advertise on Facebook.

You know what's hot right now? Podcasts are becoming a hot thing. You should learn how to do podcasts. Podcasts are really nothing more than you, and you usually have a guest. You visit together, you record it and you release it to the internet. Now, there are different places where you can release your podcast. The first one, you can use Apple podcasts. That's a place where you can get it seen. Then you can use Spotify. That's a big one. Also, there's one called Podbean. Podbean, P-O-D-B-E-A-N, is a group that will-- If you give...

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Community Involvement

community marketing Jul 19, 2021
 

This is Dave Kats with Therapist Consultants and I have a tip for you. One of the best things you can do is advertise on the internet but advertising on the internet alone is not enough. There was a book written long time ago called Megatrends and they talked about having high tech but also having high touch. That as we get more technical and use the internet more, we have to make sure we don't lose our high touch.

Now with COVID in the rearview mirror, one of the things I've noticed about COVID that make a huge difference in our community, and all over the United States is that customer service went down, COVID was a nice reason to reduce your customer service, and customer service went down almost all over. You can connect with your community in a lot of ways. You can sponsor events. You can volunteer to work in community projects.

I don't care what you do, but I will tell you that you need to be visible. You see, most professions like the medical profession or the chiropractic...

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Healthgrades

Uncategorized Jul 12, 2021
 

Hi, this is Dave Kats with Therapist Consultants. I have a tip for you. Do you realize that most people who are professionals in the healthcare profession don't like Healthgrades because Healthgrades will tell if you've had any board actions or if you have any cases against your license. I look at Healthgrades as a great benefit because it's a place where you can get a free website. It's becoming more and more popular. In fact, what I suggest you do is type in therapist in your area on Google and see how far down Healthgrades is.

A lot of times, it's on the first page. If it's on the first page, people are going to be looking for you on Healthgrades. You can fill out your Healthgrades form and when they look at you, it looks great instead of bad. I look at Healthgrades as a big boon to you. It's a free website for you. That's usually on the first page. Here's your assignment for this week. Go to Healthgrades, put your picture on it, put a write-up on there, put the hours on there....

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Google Ads

Uncategorized Jul 05, 2021
 

This is Dave Kats with Therapist Consultants, and I have a tip for you. Sooner or later, you're probably going to want to market your practice, and if you're going to want to market your practice, you're going to want to do it on the internet. If you're going to do on the internet, you have these choices. You can do Google, you can do Facebook, and you can do some Instagram.

Now, Google is a little bit more quality of advertising. You'll probably spend more money. A lot of my therapists spend about $300 to $500 a month, but it nets them 10 to 12 new patients. Facebook has a little bit more quantity. You put it on, they see it over and over and over again. That's how they make the results. In Instagram, it's the same thing. Now, generally speaking, Facebook is for an older crowd than Instagram.

Instagram's kind of 35 and below, and Facebook is 35 and above. Depending on who you're going after, that'll tell you where you spend the most money. But I will tell you that while there are...

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Tracking Appointments

Uncategorized Jun 28, 2021
 

This is Dave Kats with Therapist Consultants and I have a tip for you. Have you ever wondered why you have two therapists, they both get ten new patients a month. One of them has a full practice and the other one is always looking for more patients to fill their schedule. Well, it has to do with the scheduling and I'm not going to tell you how many patients visits you should see on each patient, but I will tell you what the national average is, and you can make a decision from there.

The average therapist sees the average patient 12 to 15 times. Now I realize some of you see only once or twice and some of you may see for two years before you end their care, but the average therapist is seeing the average patient 12 to 15 times. If that's the case, you probably need to be scheduling like the average therapist in the United States, which is probably about 15 to 18 visits for each client that comes in.

When you have a client come in, instead of just scheduling two visits or four...

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Doing Workshops

Uncategorized Apr 13, 2021
 

Hi. This is Dave Kats, a therapist consultant, and I have a tip for you. There's one thing that it's not very easy to get people to do anymore, and that is come to your office for group meetings. However, I have a way that you can still do group meetings and still give speeches and workshops and things like that. Now, I say this, "If the Romans won't come to you, then you come to the Romans." Here's what you do.

Instead of trying to remote your individual workshops and trying to get groups of people out into your office, why don't you go to somewhere that already has a gathering and go meet with them and give your workshop to them. Maybe it's a church or a Sunday school organization or a life group or something like that, maybe it's some support group. I talked a lot of times with the muscular dystrophy support group, the multiple sclerosis support group, the ALS support group, and they love you for coming in.

If you're saying I can't get people to attend my workshops anymore if you...

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Finding Your Niche

Uncategorized Apr 06, 2021
 

This is Dave Kats, a therapist consultant, and I have a tip for you. I find out when therapists start in practice, often they're generalists. They will take about anybody that walks in as long as they feel they can help them. Over a period of time, almost everybody by default or on purpose develops a niche. Now, I don't know what your niche is going to be and if you have a niche, it doesn't mean you do only that, it just means that you like that you specialize in that and you do a good job in that.

Maybe your niche is as broad as this family and marriage therapist. Maybe it's a divorce recovery, maybe it's adoption issues, maybe it's anxiety and depression, maybe it's sports, helping people perform better in sports. I don't care what your niche is but try to find your niche. Now, how do you find your niche? Well, if you're naturally interested in something, if you have a lot of people in an area that are of a certain type like military.

If you have a special talent, like maybe...

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It's Our Policy

Uncategorized Mar 30, 2021
 

Sometimes patients just don't want to do what you suggest that they do, and they come up with their own ideas and their own plans. I've found there's three little words that really make a difference as far as getting them to comply. Here are those three little words, "It's our policy." The people may say something like, "Well, I don't know if I have the money to pay today can I just wait until then end of the month to pay?" "Well, it's our policy that people pay at the time the service is rendered. I think we'll need to have it today."

They say, "Well, can I just cancel this appointment and just schedule one for a couple weeks down the road?" "Well, it's our policy that if you cancel within 24 hours, that we charge you for the appointment. I wouldn't cancel today. I would come in today." Anything that you do if they say, "Can I just pay part of my bill?" "Well, it's our policy that--" and you hide behind it's our policy. Even if you're the only person in your office, and a lot of...

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Software To Know About

Uncategorized Mar 23, 2021
 

Hi. This is Dave Kats, therapist consultant and I have a tip for you. In my hot little hand, I hold a list of softwares that I think are important for therapists to know about. I'm going to read them to you. I'm going to tell you a little bit about them. The first one is called Fiverr, F-I-V-E-R-R. Fiverr. F-I-V-E-R-R. The fiverr.com is a place where you can go and get people to do things for you for 5$ or 10$ or 15$. They will write ads for you, they will write scripts for you, they will write-- if you want to put together a long series of audios for patient education or something like that, they will do about anything you want them to do.

If you want them to do a logo, they will do almost anything. Do yourself a favor and have some fun, go and look at the Fiverr website. The second one I look at is Upwork. Upwork is a business website that if you want somebody to write longer articles for you, or even publish a whole book, or do anything like that, they'll write it for you. If you...

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Update Your Google My Business

Uncategorized Mar 16, 2021
 

Hi. This is Dave Kats, a therapist consultant, and I have a tip for you. Now is a great time of the year to redo your Google business page. You can update pictures, you can update information, you can change any hours that you've changed, but if you keep your Google business page updated, it will refresh it and it will raise you higher in the organic ranking. Today, go in. Just, go into your Google account up on your computer where it has those nine little squares.

Go in there and you will see where you can go into your page, your business page, and change the pictures, the wording, the titles, anything you want to and by doing that, you're going to raise yourself in the ranking. About every six months, go in and change your picture. Go in and change your titles. Go in and change your reviews. Get more reviews. It's always good to get more reviews and I think you'll see that your practice will grow on the internet as a result of being current with Google. This is Dave Kats. Thanks...

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